The Future for 3D TVs

According to IHS iSuppli research, being influenced by price falling and 3D format supporting, the shipment of the global 3D TVs has increased 463% and reached to 23.4 million units in 2011. It is expected that this developing trend will continue and in 2012, the shipment of 3D TV will add up to 54.2 million units, which has grown 132% by comparing with the 2011’s. Meanwhile, in 2014, it is supposed that the shipment of the global 3D TV will be above 100 million units, while it will achieve 1.592 million units in 2015.

"Brands are marketing 3D not as a must-have electronic component technology but as a desirable feature, similar to the approach they have taken with Internet connectivity," said Riddhi Patel, IHS iSuppli’s director for television systems and retail services. Patel further noted that manufacturers believed that this approach to promote 3D allows consumers to decide whether they wish to use the feature when they are ready, while convincing them that their newly purchased television is future-proofed.

Meanwhile, it is reported that the viewing glasses are improving now. However, although the glasses and technology are better now, lots of consumers expressed that they were still not buying a 3D TV, but appreciated this changing course. What’s more, the changing course, to promote 3D as a feature, is absolutely a move in the right direction and it’s better than building 3D as a distinct product category.

Additionally, from the business standpoint, manufacturers will benefit a lot from this changing course. According to IHS iSuppli research:

Liquid crystal display (LCD), which accounts for 83% of 3D TVs sold in 2011, is still 3D TV market’s dominant technology. In the coming years, the 3D TV share of the global flat-panel market will continue to rise, jumping to 11% in 2011 from 2% last year, and then doubling next year to 22%. By the year of 2015, 3D TVs will account for 52% of flat-panel shipments.

In order to attract more consumers to buy 3D TVs, manufacturers are slashing prices. According to the US TV Price and Specifications Tracker, a monthly IHS iSuppli service which tracks US TV prices, prices for 3D TVs fell 9 percent during March 2011 by comparing to February’s. In the next year, prices will change continuously based on the feature mix which dictated by public preferences. Moreover, this process is expected to democratize 3D adoption among consumers in all income brackets.

The above are all good changing aspects, but 3D TVs still meet a problem, the glasses’ problem. Besides its high price, the look of the glasses is so odd that quite an amount of consumers do not like them. Furthermore, it is a fact that lots of people have a trouble in finding the remote control for the TV, but now, they have to find another thing—the glasses. What a big trouble for them!

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