During the past years, HTC made great success with its evolution into a cellphone brand which had yielded huge dividends. But recently according to the latest electronic news, HTC is now embarking upon the next stage of evolution, focusing on expanding into the automotive realm and establishing itself as a supplier of location-based services that developers can use as platforms.
HTC has spent several years transforming itself from a contract manufacturer of cellphones into one of the world’s leading smartphone brands, and in its latest financial results at the end of April, HTC announced that device shipments grew 192 percent year-over-year to 9.7 million units.
Actually, we can clearly see how HTC can go so far from cellphones market to automotive area. When it was in mobile phone time, it was so wise for them to offer Windows Phone 7 devices and the majority of its devices are based on the Android operating system, which must stay virtually unchanged regardless of device. In contrast, Android provides developers and handset makers alike an open platform to differentiate their products from the competition.
Furthermore, though Android features a host of location-based services, Footprints, an application that enables users to permanently chronicle favorite places and locations by recording location information and geotagged content on their phones, is still included in HTC Android devices, allowing users to view locations on Google Maps for Mobile and launch into Google Maps Navigation. As such, Footprints provides HTC with an opportunity to achieve differentiation from the Android competition.
In addition, HTC went one step further in September 2010 with the introduction of the Desire HD and Desire Z phones. These two devices were the first to include a new service called HTC Locations, which renders user networks independent by storing map data on the phones.
When comes to the newest area of interest for HTC, it is the automotive sector. At the Geneva Auto Salon this year, automaker Rinspeed introduced its BamBoo concept equipped with a VDO display as well as an HTC Flyer.
Some commented that HTC has seen tremendous growth in its handset business, fueled in large part by the Android platform. Now the company is positioning itself as an essential part of the mobile value chain with the development of its own premium features like HTC Locations, as well as developer programs. Therefore, it will allow much more semiconductor applications to be tied tightly into the HTC branded user experience.
Aticle Source: http://www.hqew.net/events/news-article/277.html
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