Recently, one of America’s greatest brands and the industry leader in surround sound, SRS Labs, Inc. has announced to be the leading provider of advanced audio and voice post processing technologies for tablet manufacturers around the world. Among the top 10 best-selling media tablets, six of them adopt SRS innovation technologies.
Senior Vice President of Marketing for SRS Labs, Allen H. Gharapetian said, “With ultra-portability dictating weight and design limitations, media tablets face audio challenges that are significantly more complicated than those of the notebooks, especially with so many entertainment focused applications requiring tablets to deliver HD-quality audio and video performance on the go. Given our experience in overcoming audio and voice processing challenges, media tablets offer a tremendous opportunity for our industry-leading technologies to be utilized to enhance the audio performance of media tablets, and, with more than 60 million media tablets expected to ship industry-wide this year alone, we expect to achieve further penetration of this rapidly developing market.”
According to the latest studies, 84% of consumers believe audio performance is an important factor which will affect their choice. Strategy Analytics, industry analyst firm, points out that this year’s global sales volume of media tablets will grow 235%, and media tablets withAndroidsystem are accounting for about 30% of current media tablets sales. It is expected that the market will continue its rapid growth and until 2015, the sales would reach up to 160 million units.
The growth of media tablet market means the sizable opportunity to SRS. At present, six of the top 10 best-selling media tablets equip with SRS advanced audio and voice processing technologies, including SamsungGalaxy Tab™ 7-inch, Asus EeePad™ Transformer, HTC Flyer™, , Toshiba THRiVE™, ViewSonic ViewPad 4, and VIZIO tablet. Meanwhile, SRS is the only company which publicly provides an audio technology suite fully fitted Khronos OpenSL ES 1.1 audio standard for Android system.
The growth trend of SRS and its existing and anticipated designs win in the media tablet market, which has established SRS as the definitive choice for audio solutions in this market.
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