Why They Run Beyond The Microsoft Deal?

While people are still immersing in the excellent experience that brought by Apple’s, Nokia introduced a sleek touch-screen smartphone, the N9, with a useful innovation not found on any competing device, including the iPhone and Google’s Android phones on Tuesday, in Singapore. 

When checking from our domestic cell market, we can see that the N9 has been on the shelf though marked with the tag of coming soon. “It’s optimized for one-hand use,” said Marko Ahtisaari, Nokia’s head of design, whose team devised the N9, which allows users to switch between applications with a thumb, avoiding the need to return to a main menu screen or press a button, something required on both the iPhone and Android phones.

On an 40-mimute interview by NYT, Mr. Elop, a 47-year-old Canadian who ran Microsoft’s Office products division before joining Nokia, used the words “innovate” or “innovation” 24 times to describe Nokia’s such move. It is said that the N9 runs a variant of Nokia’s MeeGo operating system, a product of Nokia’s short-lived venture with Intel, the chip maker. The device was already in the pipeline when he arrived last fall, but Mr. Elop said he saw its potential and accelerated its release, working closely with his design chief, Mr. Ahtisaari, who now reports directly to him. Mr. Ahtisaari said design had a new priority at Nokia, a company traditionally run by radio engineers.

Why Nokia released a new product beyond its Microsoft deal？ Many people would occur with such question. The main reason, we believe may be that Nokia is turning to change the highly embarrassing situation that created by its strongest rival, the Apple. Late last year, the Apple iPhone became the best-selling device at Finland’s leading mobile operator, which traps Nokia in a really embarrassing situation in the cell phone filed. 

In view of the pending Microsoft introduction, Mr. Elop described the N9 as “one step in the journey to demonstrate that we are executing.”

Carolina Milanesi, an analyst for Gartner in London, said the N9 was a “night and day” improvement over its predecessor, the N900. “They have created something that consumers will want,” Ms. Milanesi said.

Mr. Elop suggested that many N9 innovations might be incorporated into the new Microsoft line.

Obviously, Nokia is just trying to do everything they can to call back customer’s attentions that we are still here, we are still competitive and innovative to make more you want.

 Article source: http://www.hqew.net/events/news-article/224.html